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With all the bleaching, heat styling, and other forms of grooming torture, I think my hair must hate me.

Therefore, to prevent my blonde tresses from "going into the light," Oribe's Gold Lust Pre-Shampoo Intensive Treatment has been a staple product in my Sunday haircare regime for the last two years.


Not only is the packaging luxurious, but it's also practical; the tube can be replaced with a refill.


This weekly pre-shampoo treatment is meant to be applied to dry hair. The directions say to use a quarter amount of product, but since my hair is thick and plentiful, I use about a dollar size...maybe a smidgen more.

The treatment has a balm-like consistency that transforms into an oil by emulsifying it between the hands. Using my fingers, I comb the product through the mid-lengths of your hair towards the ends, avoiding the roots. Again, the directions say to leave on for 10-20 minutes, but I leave it on for hours as I go about my household chores, etc. Afterward, I shampoo, condition, and style my hair as usual.


A true godsend, the Gold Lust Pre-Shampoo Intensive Treatment leaves my hair, especially my ends rejuvenated, rehydrated, soft, and shiny. My hair looks and feels transformed and repaired; it's stronger and more resistant to breakage.

Oribe Gold Lust Pre-Shampoo Intensive Treatment contains 4 fl.oz/120ml and retails for $68 and $51 for the refill. I purchase all of my Oribe products from beautylish.com

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